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Matomo is an open-source, privacy-focused web analytics platform founded in 2007 by InnoCraft Limited. It provides an alternative to platforms like Google Analytics, emphasizing data ownership, accuracy, and GDPR compliance for businesses and organizations that need control over their data.
Matomo specializes in privacy-first web analytics solutions, helping organizations gain valuable insights into their website and app users while maintaining full data ownership and compliance with regulations like GDPR, HIPAA, and CCPA.
