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Assists, Adjust’s multitouch measurement solution, is a SaaS platform designed to give marketers a complete view of the user journey behind app installs. Unlike traditional attribution that only highlights the final touchpoint, Assists captures all interactions within the attribution window, categorizing installs as assisted or unassisted.
By providing detailed visibility into which channels assist conversions, including self-attributing networks (SANs), the platform enables businesses to understand the true impact of their marketing efforts across all campaigns. Using the Assist dashboard, teams can analyze assisting interactions, compare channel performance, and make data-driven decisions to optimize campaign strategies, improve ROI, and enhance overall marketing efficiency.