Adjust InSight

Endorse Pending Review

Adjust InSight is a cloud-based incrementality and marketing analytics solution designed to help businesses accurately measure the true impact of their marketing activities. By combining an app’s historical performance data with Adjust’s extensive global dataset, InSight uses advanced modeling and synthetic control groups to estimate how campaigns, networks, and budget changes affect key metrics such as installs, events, and user engagement.

With Adjust InSight, teams can evaluate the incremental lift generated by starting, stopping, scaling, or reducing campaigns and networks—without needing to pause other marketing activities. The solution highlights whether marketing actions drive genuine growth, cannibalize organic traffic, or result in lost value, enabling data-driven decisions on budget allocation and campaign strategy. As part of Adjust’s Growth Solution, InSight empowers marketers to optimize performance, improve ROI, and make confident, evidence-based growth decisions.